BHIRAJ BURI GROUP, the asset management company that focuses on commercial real estate, has launched the newest food hall and lifestyle hub under the name SAMA Foodtory. The new lifestyle hub is aiming to become a meeting place that is inclusive to all including office employees and visitors of the Bangkok International Trade & Exhibition Centre (BITEC). In addition, SAMA Foodtory is also committed to creating opportunities for business owners and merchants to attract potential customers from the existing traffic of BITEC visitors.
Mr. Pitiphatr Buri, Managing Director of BHIRAJ Management Co., Ltd. under BHIRAJ BURI GROUP stated “BHIRAJ BURI GROUP has fostered a strong relationship with the Sukhumvit – Bang Na area, as we foresee massive potential in this area and strongly believe that it is Bangkok’s gateway to the Eastern corridor of Thailand’s industrial and manufacturing hub. Therefore, the launch of SAMA Foodtory will not only cater to the lifestyle demands of over 20,000 people per day but it will also attract more visitors to visit BITEC beyond just the exhibition area, which will also help support merchants and businesses in this current highly competitive market as well.”
SAMA Foodtory, located in level B1 of BITEC, is the centre of a wide range of restaurants, offering everything from Thai to international food under the concept of everyday food for everyone, as well as providing venues both inside and outside of the building for international and local events and multi-purpose spaces for recreation with a spacious area of more than 4,000 square metres, complete with 5,200 parking spaces. SAMA Foodtory is divided into 3 zones, in order to cater the diverse needs of visitors. The zones include SAMA Purple, the international food zone, SAMA Red, the centre of services and SAMA Green that offers local Thai cuisine.
"SAMA Foodtory was created based on the idea of a place that offers something beyond just a culinary experience. It is the place where people can meet and gain a sense of belonging in the community. Furthermore, since there are no official public parks in this area, we wanted to develop this project to create a place of relaxation for everyone in the community.” Mr. Pitiphatr added.
SAMA Foodtory is now open daily from 9 AM to 7 PM. It is located at Bangkok International Trade & Exhibition Centre (BITEC) which is directly connected to skywalk from Bang Na BTS Station and just 10 minutes away from the Chalerm Mahanakorn and Burapha Withi Expressway.